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Applying the ‘Jobs to be Done’ framework to drive more revenue.

Applying the ‘Jobs to be Done’ framework to drive more revenue.

This workshop, run by our CEO Justin Cannon, explores the revenue benefits made possible by adopting the 'Jobs to be Done' Framework. If you missed a recent workshop you can download the slides here.

In this session Justin explores the science and research behind buyer purchase behaviour, and how the 'Jobs to be Done' framework and alignment of marketing and sales across the customer journey have increased revenue for brands. 

Justin then explores the desired results that organisations can better optimise for and improve upon with this same framework, driving greater business success overall (not just revenue). 

Download full slides for the workshop here.

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