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Education Case Study: Monash University

Education Case Study: Monash University

Tom Spencer from Cooperate and Fabian Marrone, CMO at Monash University, discuss how Monash University are strategically using content to drive personalisation and engagement across the customer journey.

In this talk, Fabian outlines his experiences using content to drive business outcomes, where they are in the journey, and shares some must do steps in using technology to realise your content strategy across the entire customer journey.

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